Spotify renews Joe Rogan licensing deal reported at $250 million

The show will remain available on Apple, Amazon, YouTube and Spotify, with new episodes released weekly. Spotify will continue to handle ad sales and licensing for the podcast, which is distributed across multiple services. Neither company disclosed terms.

The reported price

The Wall Street Journal reported an estimated earnout of $250 million over the term, citing anonymous sources. Variety reported the structure is similar to the contract Rogan signed with Spotify in early 2024. Spotify paid more than $100 million in 2020, when the show was exclusive to the platform, according to Yahoo.

After Spotify's 2020 deal with Rogan, the company's market capitalization rose by more than $1.5 billion within minutes, Yardbarker reported.

The audience behind the deal

The Joe Rogan Experience has 18 million followers on Spotify, where it has been the most-followed podcast since the partnership began in 2020. Its YouTube audience is more than 21 million. Edison Research ranked it the No. 1 US podcast in the second quarter of 2026, reaching about 28.4 million Americans, up from 6.6 million at the start of 2020. It was the most-listened-to podcast on Spotify, YouTube and Apple Podcasts in 2025. Spotify has about 300 million premium subscribers, Yahoo reported, compared with the show's 18 million followers on the platform. Since launching in December 2009, the show has produced more than 2,500 episodes, averaging two to three hours. It has featured guests spanning comedians, athletes, actors, musicians, authors, scientists and entrepreneurs, Variety reported. Yardbarker reported that Edison Research has ranked it first in the US since 2019, when the firm began tracking the market.

What changed since 2020

Spotify and Rogan first announced their partnership in 2020, when the show came to Spotify in September of that year and later became exclusive to the platform. The 2020 deal was key to driving podcast audiences to Spotify, which at the time was mostly known as a streaming music service, the Los Angeles Times reported. In 2024, Rogan ended the deal that made The Joe Rogan Experience exclusive, and Spotify began distributing it across all podcast platforms, including YouTube. The new agreement keeps that wide distribution.

Rogan said in a statement that the partnership had been "an amazing fit" and that he was "extremely happy and excited to continue with them for years to come." Jordan Newman, Spotify's head of content partnerships, said the show "continues to resonate with a massive global audience because there's simply nothing else like it." He said Spotify was "excited to keep building on that partnership for years to come."