Peacock Premium to be bundled into YouTube Premium in US from early 2027

Peacock Premium will be included in a bundle with YouTube Premium for US subscribers beginning in early 2027, NBCUniversal and YouTube said. The ad-supported Peacock tier will sit inside Google's subscription video and music service under a multi-year agreement the companies announced on 27 July 2026.

At launch, YouTube Premium's $15.99 monthly US price will not change, and subscribers will get Peacock Premium content for no additional charge, CNBC reported. A YouTube spokesperson confirmed to StreamTV Insider that the US price will not change when Peacock content becomes available. The companies have not announced pricing after launch. A Google spokesperson told the Los Angeles Times the company would "continue to introduce additional offers and options" so subscribers can customize what they watch.

Standalone Peacock Premium costs $10.99 a month. The bundle is Peacock's largest wholesale distribution deal to date, NBCUniversal said.

Peacock's pitch rests on live events as much as library titles. The service has leaned on the Winter Olympics, Spanish-language World Cup coverage and the NBA this year, alongside Love Island USA, the Los Angeles Times reported. NBCUniversal's press release lists NFL, Olympics, NBA, MLB, Big Ten and Notre Dame football, Premier League, WNBA and Kentucky Derby among the sports available through the bundle, plus series such as The Real Housewives franchise, Law & Order: SVU and Saturday Night Live.

Outside the US, the agreement expands Universal+ and Hayu through YouTube Premium in selected markets. Peacock itself remains US-only, and SkyShowtime, the NBCUniversal and Paramount joint venture covering more than 20 European markets, is not affected, Deadline reported.

Why NBCUniversal is doing this

NBCUniversal's goal is reach. Matt Strauss, chairman of NBCUniversal's media group, told CNBC the deal would "significantly expand our reach," and the network reported that the goal is to put Peacock in front of more viewers, including a younger audience that spends much of its TV time on YouTube, translating into more advertising revenue.

Comcast said in second-quarter results that Peacock turned a profit for the first time, six years after the service launched in 2020. Paid subscribers rose 4% to 48 million from the first quarter, the Los Angeles Times reported. YouTube says it has more than 125 million Premium subscribers worldwide, and it does not break out how many are in the US, the only market where Peacock will be included, CNBC reported.

The earlier Apple bundle worked differently. Struck late last year, it was opt-in and cost $14.99 a month against $12.99 for Apple TV alone, CNBC reported. The YouTube version gives existing subscribers Peacock content without a separate sign-up and, at launch, without paying more.

What YouTube gets

The agreement extends NBCUniversal's carriage deal with YouTube TV, keeping NBC, Bravo, CNBC and other channels on Google's pay-TV service. It deepens ad tech work through FreeWheel and makes NBC Sports a production partner for selected live events on YouTube. Some NBCUniversal live sports will also stream on the NBC Sports YouTube channel, the companies said.

Industry reaction

Neal Mohan, YouTube's chief executive, said the pairing brings Peacock's live sports and Universal films together with YouTube's creators "all in one place." CNBC reported that NBCU's decision to let Peacock content appear on other streaming services could become a template for other media companies considering wholesale deals, and that both Netflix and Disney are weighing similar deals to bring outside content onto their services, according to public comments and media reports. ESPN chairman Jimmy Pitaro said at CNBC's Game Plan conference that ESPN wanted third-party content inside the ESPN app.

What happens next

The companies said details about the livestreams and other parts of the partnership will be released in the coming months.

Comcast still plans to spin off NBCUniversal's entertainment, Telemundo and NBC News businesses into a separate publicly traded company next year, the Los Angeles Times reported.