Arsenal extends Emirates sponsorship to 2033 across shirt, training kit and stadium

The deal

The extension continues the Premier League's longest-running shirt sponsorship, according to Arsenal, and covers three properties in one contract: the front of the shirt, the training kit and the stadium name. Emirates has sponsored Arsenal since 2006, a period spanning the entire Emirates Stadium era.

The renewal follows Arsenal's Premier League title win. Richard Garlick, Arsenal's chief executive, said winning the title was "an exceptional moment in the club's history" and that Emirates had been "a key partner" through the past two decades. He said renewing reflected "both parties' belief in Arsenal's future." Sir Tim Clark, president of Emirates, said the two had built "something that goes far beyond a traditional partnership" over two decades. Clark said the partnership had boosted Arsenal's global reach and delivered initiatives and fan experiences that neither party could have pulled off alone.

The value

Football Insider reported that the new deal is set to provide a sizeable increase to previous terms of £45m a year. Keith Wyness, the former Everton chief executive, told its Inside Track podcast that by his calculation the extension could be worth "something like £500m" over the course of the deal. Wyness's figure is an estimate for the total contract, not an annual amount.

Wyness said such deals gain value the longer a sponsor stays because "the name recognition cuts through again and again." He also called Emirates "a quality sponsor that does not have the risk of the betting or the alcohol situation." Football Insider reported that a ban on gambling companies as front-of-shirt sponsors has hit clubs hard in recent months. Arsenal will have no fears of that moving forward. Arsenal's main shirt space is committed to an airline until 2033.

Stadium plans

Arsenal are plotting a redevelopment of the Emirates Stadium to increase capacity beyond 70,000, which would make it the biggest ground in London, according to Football Insider. Wyness said the deal would help "with the money required to go ahead and improve the Emirates." He gave "full marks to the Arsenal commercial team for getting that across the line."

What happens next

The new phase begins with Arsenal hosting Borussia Dortmund in the Emirates Cup, with celebrations marking more than 20 years of the partnership. The agreement also continues the Global Gooners initiative, Gulf News reported.

Over the coming weeks, Arsenal and Emirates are expected to mark 20 years of the partnership with events for supporters and to launch a promotional film featuring Per Mertesacker, Goal reported.