Bad Bunny becomes first Latin artist to gross $1 billion in career touring revenue

The milestone

Billboard Boxscore puts Bad Bunny's career total at $1.08 billion and 6.4 million tickets across 260 reported shows. Fewer than 25 acts have ever grossed $1 billion in Boxscore's 40-year history. He is the first Latin artist to do so and the first artist to pass that mark without performing in English.

The 2025 to 2026 Debí Tirar Más Fotos World Tour has grossed $360 million and sold 2.4 million tickets in its first 41 shows, according to figures reported to Boxscore, current through a 10-show run at Madrid's Riyadh Air Metripolitano from May 30 to June 15. That makes it the highest-grossing and best-selling tour in Boxscore history to not play any shows in the US.

The tour has not played US dates. Bad Bunny said last September that he was concerned about immigration enforcement around US shows. He said he had enjoyed connecting with Latinos in the US, but a Puerto Rico residency let fans from the US fly to him. He also said he and his team had been "very concerned" that ICE could be outside his concert. He did perform the Super Bowl halftime show, a one-off US appearance separate from the tour.

The records

The tour passed Take That's Progress Live from 2011, which grossed $185.2 million and sold 1.8 million tickets across 29 UK shows. Another six Take That shows in continental Europe remain unreported, but Billboard said they could not reasonably have made up the difference. The Rolling Stones' 14 on Fire (2014) is next at $165.2 million and 863,000 tickets across Asia, Europe and Oceania. The tour also beat Bad Bunny's own World's Hottest Tour, which earned $314.1 million and sold 1.9 million tickets in 2022.

With nearly twice Take That's ticket revenue, Bad Bunny set the gross record months earlier during a three-night stint at Estadio River Plate in Buenos Aires from Feb. 13 to 15. The attendance record came with the Madrid shows, which sold 623,000 tickets and pushed the tour to 2.36 million tickets, against Take That's 1.81 million.

Madrid and Europe

Madrid's 10 shows grossed $96.1 million. Barcelona and Lisbon lifted the Iberian run to $129.6 million and 861,000 tickets, 36% of the tour's overall figures. The European leg was 14 shows into its 29-show schedule, already enough to make it the highest-grossing and best-selling European leg of a Latin artist's tour.

The Puerto Rico residency

The 31-night No Me Quiero Ir de Aquí residency ran at the Coliseo de Puerto Rico José Miguel Agrelot in San Juan. It used a roughly 18,500-capacity arena for three months and sold more than 400,000 tickets in its first four hours on sale. It ran during low tourism months and employed a staff that was 90% Puerto Rican, according to Rimas Nation's Alejandro Pabón. Pabón estimates around 200,000 fans traveled to Puerto Rico for the shows. Discover Puerto Rico estimates the residency brought between $200 million and $700 million into the island's economy.

Pabón said Bad Bunny "could have done so much more money in the U.S. and he left that on the table to do this." The residency was a separate run from the tour, which began after it but was announced before it.

What happens next

Billboard reported that another 15 European dates were still to be reported through his closing show on July 22 in Brussels, and projected the tour would finish around $450 million or more.