Burna Boy says Toni Braxton takes 60% of 'Last Last' streaming royalties

The 60% sample split

He made the disclosure on the Million Dollaz Worth of Game podcast, saying the share covers the sample of Braxton's 2000 single 'He Wasn't Man Enough'.

"But she is taking 60 per cent of it. I'm not complaining," he said on the podcast.

For artists and songwriters, a hit's streaming total says little about take-home pay, because sample clearances and contracts decide the split. Most deal terms stay private.

He later clarified on the Shopping for Sneakers show that the figure covers streaming royalties, not the song's overall earnings. 'Last Last' came out in May 2022 and became one of his defining records. He said it had earned him more money than any other song in his career at the time.

Labels see streaming growth

UMG reported third-quarter 2026 revenue of EUR 3.394 billion on 29 October, up 12.3% year on year. Paid accounts in recorded music rose 19.2%, sponsored streaming edged up 4.7%, and physical sales rose 17.4% at constant exchange rates. The group credited higher wholesale prices and steady subscriber growth. IFPI's Global Music Report 2026, published on 18 March, put 2025 industry revenue at USD 31.7 billion, up 6.4% and the 11th straight year of growth. Streaming contributed more than USD 22 billion, or 69.6% of the total, and paid services held 52.4% of market share with 837 million subscribers worldwide.

How the pipeline splits

Spotify for Artists says one listen generates two royalties: recording royalties for the record owner, publishing royalties for the lyricist and composer.

Spotify says it pays no fixed rate per stream and uses a streamshare mechanism, so payouts move with total streams and subscription revenue. A sample deal sits on top of both royalty streams, negotiated between rights holders rather than set by the platform.

Catalog investors and regional growth

IPNation, launched in August and based in the UAE, is targeting USD 100 million to buy Arabic music catalogs and entertainment intellectual property. It has not announced a first acquisition.

The company plans 10 to 20 catalogs at ticket sizes of USD 2 million to USD 10 million. Eddy Maroun, the Anghami co-founder who chairs IPNation, told Music Business Worldwide it wants "iconic, mature catalogs with typically five years of stabilized royalties". IFPI put MENA recorded music revenue growth at 15.2% in 2025, level with Sub-Saharan Africa and behind Latin America at 17.1%. Streaming accounted for 97.5% of the region's recorded music revenue. PopArabia, Reservoir Media's Abu Dhabi-based partner, bought MENA label and distributor Viral Wave in April and says it administers nearly 100,000 Arabic songs.

Fraud and AI labels

Not all the money in the pipeline is real. Michael Smith was sentenced to 18 months in prison for using AI-generated music and bots to take more than USD 8 million in fake streaming royalties, RouteNote reported.

His scheme ran billions of fake streams between 2017 and 2024, and he was ordered to repay the money. Deezer says it has identified more than 42 million AI-generated tracks. It plans a global filter that lets listeners exclude fully AI-generated music from search results before the end of 2026. YouTube Music is adding labels to tracks created primarily with generative AI.

What is still unknown

The full contract terms behind 'Last Last' are not public. Spotify's streamshare model means per-stream payouts vary by month and market, so no single rate shows what an artist receives.