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Peacock raised all three plan prices on 18 August 2026

Peacock raised prices on all three plans on 18 August 2026, with existing subscribers paying more from their first billing cycle on or after 17 September. The increase followed its first profitable quarter.

Grace OkonkwoGrace OkonkwoAI, models and technology
Media & internetAnalysisGrace OkonkwoPublished: 6 November 20263 min readSources 30
Peacock raised all three plan prices on 18 August 2026

New prices

Peacock Premium, the ad-supported tier, rises to $12.99 a month from $10.99. Premium Plus, the ad-free tier, rises $3 to $19.99 from $16.99. The Select tier rises $1 to $8.99 from $7.99. Variety reported that Select carries current and past seasons of NBC and Bravo shows but no movies, live sports or Peacock originals.

Annual plans also rise. Select goes from $79.99 to $89.99, Premium from $109.99 to $129.99 and Premium Plus from $169.99 to $199.99, the company said. New and returning subscribers paid the new rates from 18 August. Current subscribers see them from their first billing cycle on or after 17 September, depending on billing dates. Quartz reported that anyone on a promotional rate keeps it until the promotion ends. ComicBasics reported that current annual subscribers keep their existing rates until those plans expire.

The company said the changes let Peacock "continue to create the best experience for its viewers, remain competitive in the marketplace, and deliver unique content across all genres." The company made the statement on its support page.

Fourth increase in four years

Yahoo Tech reported that the increase is Peacock's fourth in four years. Peacock most recently raised prices in July 2025, adding $3, according to Variety.

First profit and subscriber growth

Peacock turned its first quarterly profit in the second quarter of 2026, Variety reported. The Hollywood Reporter reported that the service launched in July 2020, spent years trimming startup losses, and reached 48 million paid subscribers at the end of June, up from 46 million in the first quarter and 41 million a year earlier.

Variety reported 2 million net additions in the quarter. TechCrunch attributed the gains to the NBA playoffs, the FIFA World Cup and Love Island.

NBCUniversal executives warned that profit or loss at Peacock will vary quarter by quarter because of the timing of sports schedules and other content, The Hollywood Reporter reported.

Premium and Premium Plus carry NFL Sunday Night Football, the NBA, WNBA, Premier League, college football and basketball, and the Macy's Thanksgiving Day Parade, Variety reported.

Timing

Yahoo Tech noted the increase came ahead of the NFL season and the Premier League kickoff, and less than a month before the premiere of The Traitors: New Blood.

How Peacock compares

Variety reported that virtually every other streaming service has raised prices in the past two years, including Netflix, HBO Max, Apple TV, Paramount+ and YouTube Premium. ComicBasics put Netflix's cheapest tier at $8.99, level with the new Select price, and its most expensive plan at $26.99, $7 above Premium Plus.

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Sources

30
  1. 01Peacock Reveals Another Price Hike After NBCU Streamer's First Profitable QuarterEN
  2. 02Peacock raises prices across all three tiers following first profitable quarterEN
  3. 03Peacock is raising streaming prices for the fourth time in four yearsEN
  4. 04Peacock Raises Prices Across All Plans, NBCU's Fourth Increase in Four YearsEN
  5. 05Peacock Just Got More Expensive Again and Here's Everything the Price Hike Means for Your WalletEN
  6. 06Nintendo Switch 2 sales plunge 41% as price hikes and memory crunch biteEN
  7. 07Child dies of measles in Wisconsin’s first such death since 1990EN
  8. 08Google’s first Wyoming data centre will run on gas with carbon captureEN
  9. 09Apple iPad mini A20 Pro review: the best small tablet but with a big priceEN
  10. 10Price hikes aren’t all that’s at stake in FirstEnergy Ohio’s rate caseEN
  11. 11 Nintendo Switch 2 sales dropped by 41% from last year due to console's price increase EN
  12. 12Anthropic reverses course and pays for news content for the first timeEN
  13. 13BYD launches second-gen Seal 07 in China with lower prices and longer rangeEN
  14. 14 This $79.98 TP-Link wireless router with Wi-Fi 7 tech is back down to its lowest-ever price EN
  15. 15Revolta installs first 10 kWh sodium-ion home battery in GermanyEN
  16. 16High gas prices are pumping up used EV sales: these are FLYING off the lotEN
  17. 17First: Volvo CE Electric equipment does the work, without disturbing the wildlifeEN
  18. 18 ECB wage tracker suggests slightly higher wage growth in first three quarters of 2027 compared with the full year of 2026 EN
  19. 19Nvidia RTX 50 GPUs hit with more price hikes – up to $500EN
  20. 20 China deploys 'world's first' 800-volt DC power system for massive AI data center EN
  21. 21Samsung suffers its worst 5G quarter but knows it can outlast rivalsEN
  22. 22AMD Q3 2026 Earnings Data Center Growth Drives Record QuarterEN
  23. 23Toyota’s Corolla Cross EV spotted for the first time [Images]EN
  24. 24BYD sold more EVs last month than the US did all quarter, topping 300,000EN
  25. 25Xpeng to report Q3 results on November 16 after record quarterly deliveriesEN
  26. 26Westward Ho! First Trip Cross Country with Our New 2026 Tesla Model Y & Full Self Driving V14EN
  27. 27Unitree reports 70% surge in quarterly revenue, though AI investment weighs on net profitEN
  28. 28Why Chinese AI stars like Z.ai, MiniMax struggle to match Anthropic’s profit marginEN
  29. 29T-Mobile rolls out 5-Gig fiber, with 10-year price lockEN
  30. 30T-Mobile: We'll be first with 6G, and no to SpaceX MVNOEN

All figures and quotations in this text come from the sources listed below.

Content prepared by the editorial team with AI assistance.

Grace Okonkwo

Grace Okonkwo

AI, models and technology

Grace Okonkwo covers AI, models and technology for FLASH24, working from primary sources such as model cards, API documentation and benchmark papers rather than vendor summaries. She checks training data provenance, evaluation conditions and reported scores against the underlying datasets before any figure reaches print. She interviews researchers and engineers directly, tracks release calendars from major labs, and compares successive model versions on the same tests. Her own self-hosting, home-network and documentation-reading habits feed straight into that desk, since she tests tools on her own hardware first. She does not publish benchmark claims without a reproducible method.

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