Ford prices Fathom electric pickup from $28,350

Ford said the Fathom will start at $28,350 for the standard-range model. The $1,595 delivery fee keeps the entry price under $30,000. Andrew Frick, president of Ford Model e, said the range goes to the high $30,000s, with a couple of offerings in between. Frick said the $28,350 starting price "is just that." That puts even the pricier trims below $40,000. CEO Jim Farley said on Ford's third-quarter earnings call that the Fathom remains on track to launch in the fourth quarter of 2027. Electrek reported that the Fathom will be among the most affordable EVs in the US.

A midsize pickup on a new platform

Ford announced the Fathom name this summer. The truck is a midsize electric pickup and the first vehicle on Ford's Universal Electric Vehicle platform. Ford says it will have more interior space than a Toyota RAV4, not counting the front trunk or truck bed. All Fathom models will be BlueCruise-capable, with Apple CarPlay and Android Auto standard. Ford also claims the truck will cost less to own over five years than a three-year-old used Tesla Model Y.

Ford has said the Fathom will use a zonal electrical architecture and a 48-volt system to cut costs. It will have an NACS port; Electrek reported that a prototype was seen at a Tesla Supercharger. Ford claims a large touchscreen display with integrated Apple Maps. Apple Maps will be directly integrated into the navigation system. Farley said a test drive of a prototype "completely blew me away," citing 0 to 60 mph performance, interior room and hands-free driver assistance. He called the Fathom a "breakthrough product" that is highly capable and affordable.

Bidirectional charging for home power

Ford said the Fathom will offer bidirectional charging, enabling it to power a home to save on energy costs or during an outage. The feature gives the truck a second role as backup power, a capability Ford has highlighted for the Fathom. The truck will offer the feature as part of Ford's vehicle-to-home energy push. Ford has not published full trim details yet. Frick said it is too soon to share more about the offerings, and more details will come closer to launch.

Launch and preorders

Ford plans to open Fathom preorders in early 2027, ahead of the launch expected in the fourth quarter of 2027. Farley said the sub-$30,000 starting price and low cost of ownership suit the current market. He also said the long-term subscription and digital experience for the customer is the most exciting upsell opportunity. Ford has said it will lean on digital subscriptions to help boost revenue with vehicles like the Fathom.