Asurion completed its Domestic & General acquisition

Domestic & General will continue to trade under its own brand as a business unit within Asurion. Both companies said there would be no immediate changes to how they serve customers or partners.

D&G operates in 12 markets across the UK, Europe and the US, protects more than 22 million appliances and serves more than 7 million subscription customers, according to Asurion. It repairs more than 2.6 million appliances each year and employs more than 4,000 people. The company has more than a century of appliance care experience and works with more than 100 brands, including Whirlpool, Sky, Hoover-Candy and John Lewis.

At the time the deal was announced, D&G had 6.8 million subscription customers and a repair network of more than 25,000 independent engineers, Insurance Business reported. The completion announcement put the subscription base above 7 million.

Asurion, a US technology care company, is best known for mobile phone and electronics protection, often sold through mobile network operators and retailers. The acquisition takes it into appliance care at scale, Insurance Business reported. Asurion said the combination expands its international presence and its position in the US appliance market, and strengthens its place in a connected home devices market it estimates at more than $150 billion.

D&G had already been building a US presence before the deal, having expanded through acquisitions in that market, Insurance Business reported.

Deal history and price

The deal was first announced in December 2025, when Asurion agreed to buy D&G from funds advised by CVC Capital Partners and from Luxinva, an entity wholly owned by the Abu Dhabi Investment Authority, Insurance Business reported. Reports at the time valued the business at about £2.1 billion. Asurion said financial terms were not disclosed.

Goldman Sachs was lead financial adviser to Asurion, with Morgan Stanley also advising. Hogan Lovells and Cadwalader served as Asurion's legal counsel. Rothschild & Co advised CVC and Latham & Watkins was CVC's legal counsel.

What the companies said

Guru Gowrappan, Asurion's chief executive, said: "Technology is becoming more essential to everyday life and more connected and complex. Our job at Asurion is simple: make technology work." He said bringing the two businesses together expands Asurion's ability to do that across more technology and appliances and extends its reach to millions more customers.

Matthew Crummack, D&G's chief executive, said the company's partner relationships and appliance expertise, combined with Asurion's technology care capabilities, made the deal "a compelling fit." He said he was excited about what the two could build together in "this next chapter of growth."

Regulatory and market context

Insurance Business reported that appliance and device protection products sold to UK consumers must demonstrate fair value under the Financial Conduct Authority's Consumer Duty. It said a larger, US-owned group operating these products in the UK can expect continued attention from the regulator on pricing, renewals and claims outcomes.

The same report said the deal points to further consolidation in product protection and embedded insurance. Combining device and appliance care under one owner creates a provider that can offer manufacturers and retailers cover across almost everything in the home. Smaller warranty providers and specialist MGAs may find it harder to compete for large partnership contracts.

D&G's model relies on partnerships with manufacturers and retailers, which sell its cover at the point of purchase or offer it to customers afterwards. Insurance Business reported that those partners will want to see the no-immediate-changes commitment hold through integration, particularly for service standards and engineer availability.