Macy's closes RiverTown Crossings store in Grandville

Grandville closure

The RiverTown Crossings store at 3850 Rivertown Parkway SW is listed as permanently closed on Google and has been removed from Macy's website and the mall directory, the Lansing State Journal reported. Macy's says it has nine stores left in Michigan.

The 14-store round

Macy's confirmed the 14-store round in a statement to USA TODAY on 9 January, The Patriot Ledger reported. The closures span 12 states, including two in California and two in New Jersey. Macy's said the move was a targeted adjustment to its store footprint under its Bold New Chapter strategy and would let it reinvest in go-forward stores and digital capabilities, according to the statement.

Fox Business reported the 14 were slated to close in the first fiscal quarter. The Lansing State Journal, which reported the Grandville closure, described the round as closing in the first half of 2026. The Grandville store closed at the end of March. Macy's told Axios that clearance sales at the 14 stores were expected to begin in mid-January and run for about 10 weeks, Patch reported.

Why Macy's is cutting

Macy's announced its Bold New Chapter strategy in early 2024, MARCA reported. Fox Business reported the plan calls for closing about 150 underperforming stores by the end of 2026 and that Macy's had struggled to keep up with rapid industry changes and competition, with sales beginning to lag. The Lansing State Journal said the 150 stores represented about 30% of the chain's locations.

After closing 66 stores in 2025, Macy's is on track to operate about 350 stores, MARCA reported. Tony Spring, the chief executive, said the decisions "are not made lightly". He said affected colleagues were contacted first and offered transfer opportunities, severance and outplacement resources where available, Patch reported.

In a December memo, Spring said the strategy was "delivering measurable progress" and cited record Net Promoter Scores and improved results over the first three quarters, The Patriot Ledger reported.

What Macy's keeps

Macy's is investing in 125 Reimagine stores, where sales rose 2.7% year over year in the third quarter, Fox Business reported. In the three months to 1 November, sales at the stores Macy's plans to keep open rose for a second straight quarter, and sales across the wider Macy's brand, including all stores and the website, grew at the fastest pace in 13 quarters.

In December, Macy's reported that sales reached their highest level in more than three years, according to Fox Business. By 2027, the company plans to open 15 Bloomingdale's stores, open at least 30 Bluemercury stores and remodel 30 more Bluemercury branches, MARCA reported.

What happens next

Macy's has not said whether any of its remaining Michigan stores will close, the Lansing State Journal reported. The company has also not said what stores will be closed later this year.